Sichtwerk · v0.1 · English

Stop being good — and invisible.

Sichtwerk is a LinkedIn visibility pack for solo experts and freelancers who sell B2B services. 24 copy-paste prompts in 4 modules + 3 checklists that turn real expertise into clear positioning and publishable posts — without influencer theatre or daily posting.

Markdown + 17-page PDF · ZIP by email after payment · Deutsche Version: Sichtwerk DE (€24)

The problem

• Your LinkedIn profile reads like a CV, not an outcome.
• Posts happen out of guilt — and die after two likes.
• Hooks are generic, proof is missing.
• Cases sit in your head and your Drive, not in 90-second posts.

ChatGPT alone writes longer posts. Without positioning, cadence and proof logic, AI just produces more noise. Sichtwerk forces the model into a visibility system.

What's inside

01 — Positioning

ICP, one-sentence position, boundaries, topic clusters, anti-position.

02 — LinkedIn system

Headline, About, Featured, banner logic, a sustainable weekly cadence, comment system.

03 — Hooks & posts

Hook bank, post formats, story → insight, series, recycling, CTAs without begging.

04 — Proof & case

Before/after, mini-cases, testimonial requests, proof posts, objection killers.

Bonus — 3 checklists

Before the profile update · before a post · before publishing a case.

Free sample: Prompt 13 — Hook bank from raw material

You are a hook editor for LinkedIn (English, solo experts).
Position: [… ]
ICP: [… ]
Raw material (bullets from real work):
[…]

Produce 12 hooks (1–2 lines each, max. 180 characters for line 1).
Mix:
- 3 observation ("Most [ICP]…")
- 3 outcome/number
- 2 mistake/confession
- 2 unpopular opinion
- 2 question to ICP

Rules: no "5 tips that will change your life…", no "You won't believe…", no lies.
Mark Top-5 to expand.

Output format:
HOOKS 1–12:
TOP-5:

Who it's for

• Solo experts and freelancers with a B2B service: consulting, design, software, research, coaching, ops, specialists.
• You already sell — but inquiries come irregularly or only via your network.
• You want LinkedIn as a pipeline channel, not a hobby.

Not for: agencies with a content team, trades templates, mass-DM strategies.

FAQ

Do I need ChatGPT Plus?

No. Any current text model works; better models hold the formats better.

Do I have to post daily?

No. The pack builds a sustainable cadence (e.g. 3×/week).

How is it delivered?

After Stripe checkout you receive the ZIP (Markdown + PDF) by email, usually within 2 hours (CET daytime).

Refunds?

Digital files: generally none after delivery. If something is broken or missing, email info@digital-ayns.xyz and it gets fixed.

Updates?

Buyers of v0.1 get v0.2 at no extra cost when it exists.